Afloat Studios

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	<title>Afloat Studios &#124; Graphic design by Eulie Lee</title>
	<link>http://www.afloatstudios.com</link>
	<description>Afloat Studios &#124; Graphic design by Eulie Lee</description>
	<pubDate>Sat, 14 Apr 2012 22:50:32 +0000</pubDate>
	<generator>http://www.afloatstudios.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Coca-Cola</title>
				
		<link>http://afloatstudios.com/Coca-Cola</link>

		<comments>http://afloatstudios.com/following/afloatstudios.com/Coca-Cola</comments>

		<pubDate>Sat, 14 Apr 2012 22:50:32 +0000</pubDate>

		<dc:creator>Afloat Studios &#124; Graphic design by Eulie Lee</dc:creator>
		
		<category><![CDATA[Branding, Promotional]]></category>

		<guid isPermaLink="false">2564204</guid>

		<description>
&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-9.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-9_o.jpg" data-mid="12950403" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;Radio City Music Hall &#38;lt;/b&#38;gt;&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;During the holiday season in 2010, Coca-Cola needed to dress up their booth inside Radio City Music Hall in New York City. &#38;lt;br&#38;gt;I designed the &#38;quot;Winter Wonderland&#38;quot; theme, featuring New York skyline in dusk and snowflakes made of Coke bottle silhouettes. Along with banners and vending machine graphics, diecut pieces of the snowflakes adorned the trellis around the booth, boosting the snowy holiday feels." border="0" align="left"/&#62;
&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-10.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-10_o.jpg" data-mid="12950408" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;Radio City Music Hall &#38;lt;/b&#38;gt;&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;During the holiday season in 2010, Coca-Cola needed to dress up their booth inside Radio City Music Hall in New York City. &#38;lt;br&#38;gt;I designed the &#38;quot;Winter Wonderland&#38;quot; theme, featuring New York skyline in dusk and snowflakes made of Coke bottle silhouettes. Along with banners and vending machine graphics, diecut pieces of the snowflakes adorned the trellis around the booth, boosting the snowy holiday feels." border="0" align="left"/&#62;
&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-11.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-11_o.jpg" data-mid="12950413" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;Radio City Music Hall &#38;lt;/b&#38;gt;&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;During the holiday season in 2010, Coca-Cola needed to dress up their booth inside Radio City Music Hall in New York City. &#38;lt;br&#38;gt;I designed the &#38;quot;Winter Wonderland&#38;quot; theme, featuring New York skyline in dusk and snowflakes made of Coke bottle silhouettes. Along with banners and vending machine graphics, diecut pieces of the snowflakes adorned the trellis around the booth, boosting the snowy holiday feels." border="0" align="left"/&#62;
&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-12.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-12_o.jpg" data-mid="12950416" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;Radio City Music Hall &#38;lt;/b&#38;gt;&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;During the holiday season in 2010, Coca-Cola needed to dress up their booth inside Radio City Music Hall in New York City. &#38;lt;br&#38;gt;I designed the &#38;quot;Winter Wonderland&#38;quot; theme, featuring New York skyline in dusk and snowflakes made of Coke bottle silhouettes. Along with banners and vending machine graphics, diecut pieces of the snowflakes adorned the trellis around the booth, boosting the snowy holiday feels." border="0" align="left"/&#62;
&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-14.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-14_o.jpg" data-mid="12950425" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;Carnival Cruise&#38;lt;/b&#38;gt;&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;Coca-Cola needed a new campaign to promote their beverages sold in Carnival Cruise Lines. &#38;lt;br /&#38;gt;
The deal was, if you buy a tumbler, you get free refills throughout your cruise. (Hence the program name &#38;quot;Bottomless Bubbles.&#38;quot;)&#38;lt;br&#38;gt;&#38;lt;br /&#38;gt;
During the proposal stage, I designed the tumblers and promotional posters. Eventually, it expanded to various graphic channels inside the cruise ship from signages, banner stands, wall murals, table wraps to vending machines." border="0" align="left"/&#62;
&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-15.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-15_o.jpg" data-mid="12950429" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;Carnival Cruise&#38;lt;/b&#38;gt;&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;Coca-Cola needed a new campaign to promote their beverages sold in Carnival Cruise Lines. &#38;lt;br /&#38;gt;
The deal was, if you buy a tumbler, you get free refills throughout your cruise. (Hence the program name &#38;quot;Bottomless Bubbles.&#38;quot;)&#38;lt;br&#38;gt;&#38;lt;br /&#38;gt;
During the proposal stage, I designed the tumblers and promotional posters. Eventually, it expanded to various graphic channels inside the cruise ship from signages, banner stands, wall murals, table wraps to vending machines." border="0" align="left"/&#62;
&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-13.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-13_o.jpg" data-mid="12950422" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;Liberty Island&#38;lt;/b&#38;gt;&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;&#38;lt;br /&#38;gt;
For this joint branding between Coca-Cola and Liberty Island, Coca-Cola wanted a classic look and something that doesn't scream Coke (...for a change). &#38;lt;br&#38;gt;&#38;lt;br /&#38;gt;
I used a Coke bottle as one of New York skyscrapers, in greenish color of The Statue of Liberty, and an arched skyline indicates the shape of the statue's crown." border="0" align="left"/&#62;
&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-1.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-1_o.jpg" data-mid="12950336" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;World of Coca-Cola&#38;lt;/b&#38;gt;&#38;lt;br /&#38;gt;
&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;World of Coca-Cola is a Cola-Cola museum located in Atlanta, GA. They were developing a marketing program where they offered hotel package deals to visit World of Coca-Cola while staying in Atlanta. &#38;lt;br&#38;gt;&#38;lt;br /&#38;gt;
I designed a walking map, as well as lock-ups and web banners for various occasions (17 total) such as Halloween, girl friends weekend, family reunion, sports event, business trip, 4th of July, and Christmas. Each piece incorporates Coke elements to occasion-specific visuals and photos." border="0" align="left"/&#62;
&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-2.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-2_o.jpg" data-mid="12950339" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;World of Coca-Cola&#38;lt;/b&#38;gt;&#38;lt;br /&#38;gt;
&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;World of Coca-Cola is a Cola-Cola museum located in Atlanta, GA. They were developing a marketing program where they offered hotel package deals to visit World of Coca-Cola while staying in Atlanta. &#38;lt;br&#38;gt;&#38;lt;br /&#38;gt;
I designed a walking map, as well as lock-ups and web banners for various occasions (17 total) such as Halloween, girl friends weekend, family reunion, sports event, business trip, 4th of July, and Christmas. Each piece incorporates Coke elements to occasion-specific visuals and photos." border="0" align="left"/&#62;
&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-3.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-3_o.jpg" data-mid="12950340" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;World of Coca-Cola&#38;lt;/b&#38;gt;&#38;lt;br /&#38;gt;
&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;World of Coca-Cola is a Cola-Cola museum located in Atlanta, GA. They were developing a marketing program where they offered hotel package deals to visit World of Coca-Cola while staying in Atlanta. &#38;lt;br&#38;gt;&#38;lt;br /&#38;gt;
I designed a walking map, as well as lock-ups and web banners for various occasions (17 total) such as Halloween, girl friends weekend, family reunion, sports event, business trip, 4th of July, and Christmas. Each piece incorporates Coke elements to occasion-specific visuals and photos." border="0" align="left"/&#62;
&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-4.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-4_o.jpg" data-mid="12950343" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;World of Coca-Cola&#38;lt;/b&#38;gt;&#38;lt;br /&#38;gt;
&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;World of Coca-Cola is a Cola-Cola museum located in Atlanta, GA. They were developing a marketing program where they offered hotel package deals to visit World of Coca-Cola while staying in Atlanta. &#38;lt;br&#38;gt;&#38;lt;br /&#38;gt;
I designed a walking map, as well as lock-ups and web banners for various occasions (17 total) such as Halloween, girl friends weekend, family reunion, sports event, business trip, 4th of July, and Christmas. Each piece incorporates Coke elements to occasion-specific visuals and photos." border="0" align="left"/&#62;
&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-5.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-5_o.jpg" data-mid="12950345" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;Hotel &#38;amp; Motel Customer Activation Guide&#38;lt;/b&#38;gt;&#38;lt;br /&#38;gt;
&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;Hotel &#38;amp; Motel Customer Activation Guide was developed for the Coca-Cola's Lodging &#38;amp; Hospitality sales team to convey the company's selling proposition and extensive brand set to hotel operators.&#38;lt;br&#38;gt;&#38;lt;br /&#38;gt;
Each chapter opens with a photograph of a hotel environment, which is stylized with Coke imageries." border="0" align="left"/&#62;
&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-6.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-6_o.jpg" data-mid="12950346" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;Hotel &#38;amp; Motel Customer Activation Guide&#38;lt;/b&#38;gt;&#38;lt;br /&#38;gt;
&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;Hotel &#38;amp; Motel Customer Activation Guide was developed for the Coca-Cola's Lodging &#38;amp; Hospitality sales team to convey the company's selling proposition and extensive brand set to hotel operators.&#38;lt;br&#38;gt;&#38;lt;br /&#38;gt;
Each chapter opens with a photograph of a hotel environment, which is stylized with Coke imageries." border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-7.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-7_o.jpg" data-mid="12950348" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;Hotel &#38;amp; Motel Customer Activation Guide&#38;lt;/b&#38;gt;&#38;lt;br /&#38;gt;
&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;Hotel &#38;amp; Motel Customer Activation Guide was developed for the Coca-Cola's Lodging &#38;amp; Hospitality sales team to convey the company's selling proposition and extensive brand set to hotel operators.&#38;lt;br&#38;gt;&#38;lt;br /&#38;gt;
Each chapter opens with a photograph of a hotel environment, which is stylized with Coke imageries." border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-8.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload13.cargocollective.com/1/4/146173/2564204/Web_Coke_670w-8_o.jpg" data-mid="12950349" caption="&#38;lt;br&#38;gt;&#38;lt;b&#38;gt;Hotel &#38;amp; Motel Customer Activation Guide&#38;lt;/b&#38;gt;&#38;lt;br /&#38;gt;
&#38;lt;br&#38;gt;&#38;lt;br&#38;gt;Hotel &#38;amp; Motel Customer Activation Guide was developed for the Coca-Cola's Lodging &#38;amp; Hospitality sales team to convey the company's selling proposition and extensive brand set to hotel operators.&#38;lt;br&#38;gt;&#38;lt;br /&#38;gt;
Each chapter opens with a photograph of a hotel environment, which is stylized with Coke imageries." border="0" align="left"/&#62;
Firm: Dedica Group</description>
		
		<excerpt> Firm: Dedica Group</excerpt>

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		<media:thumbnail url="http://payload13.cargocollective.com/1/4/146173/2564204/prt_1325986229.jpg" />

	</item>
		
		
	<item>
		<title>Design Leadership Network</title>
				
		<link>http://afloatstudios.com/Design-Leadership-Network</link>

		<comments>http://afloatstudios.com/following/afloatstudios.com/Design-Leadership-Network</comments>

		<pubDate>Tue, 03 Apr 2012 16:58:00 +0000</pubDate>

		<dc:creator>Afloat Studios &#124; Graphic design by Eulie Lee</dc:creator>
		
		<category><![CDATA[Branding, Interactive]]></category>

		<guid isPermaLink="false">2607568</guid>

		<description>&#60;img src="http://payload15.cargocollective.com/1/4/146173/2607568/DLN-2.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload15.cargocollective.com/1/4/146173/2607568/DLN-2_o.jpg" data-mid="13187347"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2607568/DLN-3.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload15.cargocollective.com/1/4/146173/2607568/DLN-3_o.jpg" data-mid="13187349"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2607568/DLN-4.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload15.cargocollective.com/1/4/146173/2607568/DLN-4_o.jpg" data-mid="13187350"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2607568/DLN-5.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload15.cargocollective.com/1/4/146173/2607568/DLN-5_o.jpg" data-mid="13187351"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2607568/DLN-8.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload15.cargocollective.com/1/4/146173/2607568/DLN-8_o.jpg" data-mid="13187355"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2607568/DLN-14.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload15.cargocollective.com/1/4/146173/2607568/DLN-14_o.jpg" data-mid="13187474"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2607568/DLN-15.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload15.cargocollective.com/1/4/146173/2607568/DLN-15_o.jpg" data-mid="13187476"  border="0" align="left"/&#62;
Design Leadership Network

Design Leadership Network was born out of the success of the Design Leadership Summit, an annual gathering for leading architecture and interior design firms. The mission of both DLN and DLS is to provide architects and design professionals with resources and tools to strengthen their practices. 

The architecture and design communities, as one can imagine, cover a wide variety of esthetics in their work, from ultra modern to very traditional. The identity needed to appeal to both as well as everyone in between. I designed a cube as an icon, representing an architectural building block, with the DLN emerging. This was juxtaposed with a classic serif font, Baskerville, which spells out their full name.

Firm: Meter Industries</description>
		
		<excerpt> Design Leadership Network  Design Leadership Network was born out of the success of the Design Leadership Summit, an annual gathering for leading architecture and...</excerpt>

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		<media:thumbnail url="http://payload15.cargocollective.com/1/4/146173/2607568/prt_1326589866.jpg" />

	</item>
		
		
	<item>
		<title>Factory f/64</title>
				
		<link>http://afloatstudios.com/Factory-f-64</link>

		<comments>http://afloatstudios.com/following/afloatstudios.com/Factory-f-64</comments>

		<pubDate>Tue, 03 Apr 2012 16:57:54 +0000</pubDate>

		<dc:creator>Afloat Studios &#124; Graphic design by Eulie Lee</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">2607308</guid>

		<description>&#60;img src="http://payload15.cargocollective.com/1/4/146173/2607308/Web_Factory F64-1.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2607308/Web_Factory F64-1_o.jpg" data-mid="15945540"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2607308/Web_Factory F64-2.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2607308/Web_Factory F64-2_o.jpg" data-mid="15945541"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2607308/Web_Factory F64-3.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2607308/Web_Factory F64-3_o.jpg" data-mid="15945542"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2607308/Web_Factory F64-4.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2607308/Web_Factory F64-4_o.jpg" data-mid="15945543"  border="0" align="left"/&#62;
Factory f/64

Factory f/64 is a photography studio in New York City. 
A red dot on the logo symbolizes an extremely small lens opening and it's executed as a diecut on stationery.

Firm: Meter Industries</description>
		
		<excerpt> Factory f/64  Factory f/64 is a photography studio in New York City.  A red dot on the logo symbolizes an extremely small lens opening and it's executed as a...</excerpt>

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		<media:thumbnail url="http://payload15.cargocollective.com/1/4/146173/2607308/prt_1326590579.jpg" />

	</item>
		
		
	<item>
		<title>Sauce Restaurant</title>
				
		<link>http://afloatstudios.com/Sauce-Restaurant</link>

		<comments>http://afloatstudios.com/following/afloatstudios.com/Sauce-Restaurant</comments>

		<pubDate>Fri, 30 Mar 2012 16:13:29 +0000</pubDate>

		<dc:creator>Afloat Studios &#124; Graphic design by Eulie Lee</dc:creator>
		
		<category><![CDATA[Branding, Interactive, Packaging]]></category>

		<guid isPermaLink="false">2608133</guid>

		<description>&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-1.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-1_o.jpg" data-mid="13190247"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-2.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-2_o.jpg" data-mid="13190252"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-17.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-17_o.jpg" data-mid="15515990"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-4.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-4_o.jpg" data-mid="13190257"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-5.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-5_o.jpg" data-mid="13190262"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-7.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-7_o.jpg" data-mid="13190265"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-8.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-8_o.jpg" data-mid="13190268"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-9.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-9_o.jpg" data-mid="15515987"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-14.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-14_o.jpg" data-mid="13213349"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-10_10.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-10_10_o.jpg" data-mid="13213574"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-13B.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-13B_o.jpg" data-mid="13214103"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-16.jpg" width="606" height="500" width_o="606" height_o="500" src_o="http://payload15.cargocollective.com/1/4/146173/2608133/Sauce-16_o.jpg" data-mid="13353850"  border="0" align="left"/&#62;
Sauce Restaurant

Identity: Sauce is a new Italian restaurant / butcher shop in Lower East Side of New York City. The graphic identity featuring "grandma's wallpapers" with silhouettes of a pig, a cow and a "holy" sauce pot, mixes the chef's old world vision with a quirky modern spin.

Signage: The pure typographic treatment of the signage was inspired by old New York Italian grocery storefronts, where sometimes it feels like information overload. The types were hand-painted by a master craftsman Frank Smith who would take the train down from Albany for five straight days to meticulously paint the sign. The steadiest hands I've ever seen! 

Type Director's Club Annual 33, Certificate of Typographic Excellence

Firm: Meter Industries</description>
		
		<excerpt> Sauce Restaurant  Identity: Sauce is a new Italian restaurant / butcher shop in Lower East Side of New York City. The graphic identity featuring "grandma's...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload15.cargocollective.com/1/4/146173/2608133/prt_1326599137.jpg" />

	</item>
		
		
	<item>
		<title>Arthur "AA" Albert</title>
				
		<link>http://afloatstudios.com/Arthur-AA-Albert</link>

		<comments>http://afloatstudios.com/following/afloatstudios.com/Arthur-AA-Albert</comments>

		<pubDate>Thu, 16 Feb 2012 09:33:00 +0000</pubDate>

		<dc:creator>Afloat Studios &#124; Graphic design by Eulie Lee</dc:creator>
		
		<category><![CDATA[Branding, Interactive]]></category>

		<guid isPermaLink="false">2608049</guid>

		<description>&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-8.jpg" width="670" height="515" width_o="670" height_o="515" src_o="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-8_o.jpg" data-mid="13189876"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-1_1.jpg" width="670" height="515" width_o="670" height_o="515" src_o="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-1_1_o.jpg" data-mid="16410690"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-1.jpg" width="670" height="515" width_o="670" height_o="515" src_o="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-1_o.jpg" data-mid="13189771"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-2.jpg" width="670" height="515" width_o="670" height_o="515" src_o="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-2_o.jpg" data-mid="13190024"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-3_5.jpg" width="670" height="515" width_o="670" height_o="515" src_o="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-3_5_o.jpg" data-mid="13190055"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-4.jpg" width="670" height="515" width_o="670" height_o="515" src_o="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-4_o.jpg" data-mid="13190026"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-5.jpg" width="670" height="515" width_o="670" height_o="515" src_o="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-5_o.jpg" data-mid="13190028"  border="0" align="left"/&#62;&#60;img src="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-6.jpg" width="670" height="515" width_o="670" height_o="515" src_o="http://payload15.cargocollective.com/1/4/146173/2608049/Web_AA_670w-6_o.jpg" data-mid="13190029"  border="0" align="left"/&#62;
Arthur "AA" Albert

Branding and website design for an actor, Arthur "AA" Albert. 
arthuralbert.com

Firm: Meter Industries</description>
		
		<excerpt> Arthur "AA" Albert  Branding and website design for an actor, Arthur "AA" Albert.  arthuralbert.com  Firm: Meter Industries</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload15.cargocollective.com/1/4/146173/2608049/prt_1334460949.jpg" />

	</item>
		
		
	<item>
		<title>Eco Paper Towel</title>
				
		<link>http://afloatstudios.com/Eco-Paper-Towel</link>

		<comments>http://afloatstudios.com/following/afloatstudios.com/Eco-Paper-Towel</comments>

		<pubDate>Thu, 16 Feb 2012 09:32:54 +0000</pubDate>

		<dc:creator>Afloat Studios &#124; Graphic design by Eulie Lee</dc:creator>
		
		<category><![CDATA[Packaging, Branding]]></category>

		<guid isPermaLink="false">2528248</guid>

		<description>&#60;img src="http://payload11.cargocollective.com/1/4/146173/2528248/Web_Eco_670w.jpg" width="670" height="594" width_o="670" height_o="594" src_o="http://payload11.cargocollective.com/1/4/146173/2528248/Web_Eco_670w_o.jpg" data-mid="12773496"  border="0" align="left"/&#62;

Eco Paper Towel

This is a package design for a paper towel, Eco, which is smaller than regular paper towels (9x9 in) and environment-friendly. Since paper towels are often displayed and sold as multi-packs, a modular system is implemented in order to create a stronger pattern as a group.

How International Design Awards, Merit Award
CMYK's Call for Aspiring Creatives. CMYK Magazine, Issue #40</description>
		
		<excerpt>  Eco Paper Towel  This is a package design for a paper towel, Eco, which is smaller than regular paper towels (9x9 in) and environment-friendly. Since paper towels...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload11.cargocollective.com/1/4/146173/2528248/prt_1325494483.jpg" />

	</item>
		
		
	<item>
		<title>Logos</title>
				
		<link>http://afloatstudios.com/Logos</link>

		<comments>http://afloatstudios.com/following/afloatstudios.com/Logos</comments>

		<pubDate>Sun, 08 Jan 2012 00:44:41 +0000</pubDate>

		<dc:creator>Afloat Studios &#124; Graphic design by Eulie Lee</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">2565013</guid>

		<description>Logos

&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-1.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-1_o.jpg" data-mid="12956391"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-2.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-2_o.jpg" data-mid="12956392"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-3.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-3_o.jpg" data-mid="12956393"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-4.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-4_o.jpg" data-mid="12956394"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-5.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-5_o.jpg" data-mid="12956395"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-6.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-6_o.jpg" data-mid="12956397"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-7.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-7_o.jpg" data-mid="12956398"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-8.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-8_o.jpg" data-mid="12956399"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-9.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-9_o.jpg" data-mid="12956400"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-10.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-10_o.jpg" data-mid="12956401"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-11.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-11_o.jpg" data-mid="12956402"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-12.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-12_o.jpg" data-mid="12956404"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-13.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-13_o.jpg" data-mid="12956405"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-15.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-15_o.jpg" data-mid="12956407"  border="0" align="left"/&#62;

. . . and a Graveyard of Abandoned Logos

&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-16.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-16_o.jpg" data-mid="12956736"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-17.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-17_o.jpg" data-mid="12956737"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-18.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-18_o.jpg" data-mid="12956738"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-19.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-19_o.jpg" data-mid="12956740"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-20.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-20_o.jpg" data-mid="12956742"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-21.jpg" width="670" height="440" width_o="670" height_o="440" src_o="http://payload13.cargocollective.com/1/4/146173/2565013/Web_Logos_670w-21_o.jpg" data-mid="12956744"  border="0" align="left"/&#62;</description>
		
		<excerpt>Logos    . . . and a Graveyard of Abandoned Logos  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload13.cargocollective.com/1/4/146173/2565013/prt_1326005208.jpg" />

	</item>
		
		
	<item>
		<title>Why Do Men's Magazines Win All the Awards?</title>
				
		<link>http://afloatstudios.com/Why-Do-Men-s-Magazines-Win-All-the-Awards</link>

		<comments>http://afloatstudios.com/following/afloatstudios.com/Why-Do-Men-s-Magazines-Win-All-the-Awards</comments>

		<pubDate>Sat, 07 Jan 2012 21:31:15 +0000</pubDate>

		<dc:creator>Afloat Studios &#124; Graphic design by Eulie Lee</dc:creator>
		
		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">2564726</guid>

		<description>&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-1.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-1_o.jpg" data-mid="12954131"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-2.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-2_o.jpg" data-mid="12954133"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-3.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-3_o.jpg" data-mid="12954138"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-4.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-4_o.jpg" data-mid="12954141"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-5.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-5_o.jpg" data-mid="12954153"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-6.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-6_o.jpg" data-mid="12954154"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-7.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-7_o.jpg" data-mid="12954158"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-8.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-8_o.jpg" data-mid="12954161"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-9.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload13.cargocollective.com/1/4/146173/2564726/Web_Thesis_670w-9_o.jpg" data-mid="12954165"  border="0" align="left"/&#62;
Why Do Men's Magazines Win All the Awards?

Since 2000, for the ASME Awards for Design, GQ has been nominated 3 times, Esquire has been nominated 4 times, won once, Details has been nominated 4 times, won twice. None of the top-selling women's magazines have been nominated. The same goes with the SPD awards.
I interviewed several design directors at various men’s and women’s magazines, wrote the copy, designed the layout, and at the end of the book, I proposed 3 stages of Glamour redesign ideas.

Download the book (PDF, 5MB)
</description>
		
		<excerpt> Why Do Men's Magazines Win All the Awards?  Since 2000, for the ASME Awards for Design, GQ has been nominated 3 times, Esquire has been nominated 4 times, won...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload13.cargocollective.com/1/4/146173/2564726/prt_1325993647.jpg" />

	</item>
		
		
	<item>
		<title>The Salvation Army</title>
				
		<link>http://afloatstudios.com/The-Salvation-Army</link>

		<comments>http://afloatstudios.com/following/afloatstudios.com/The-Salvation-Army</comments>

		<pubDate>Sat, 07 Jan 2012 21:28:10 +0000</pubDate>

		<dc:creator>Afloat Studios &#124; Graphic design by Eulie Lee</dc:creator>
		
		<category><![CDATA[Promotional]]></category>

		<guid isPermaLink="false">2564685</guid>

		<description>&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-1.jpg" width="670" height="435" width_o="670" height_o="435" src_o="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-1_o.jpg" data-mid="12953930"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-2.jpg" width="670" height="435" width_o="670" height_o="435" src_o="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-2_o.jpg" data-mid="12953931"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-3.jpg" width="670" height="435" width_o="670" height_o="435" src_o="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-3_o.jpg" data-mid="12953932"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-4.jpg" width="670" height="435" width_o="670" height_o="435" src_o="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-4_o.jpg" data-mid="12953933"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-5.jpg" width="670" height="435" width_o="670" height_o="435" src_o="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-5_o.jpg" data-mid="12953934"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-6.jpg" width="670" height="435" width_o="670" height_o="435" src_o="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-6_o.jpg" data-mid="12953936"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-7.jpg" width="670" height="435" width_o="670" height_o="435" src_o="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-7_o.jpg" data-mid="12953937"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-8.jpg" width="670" height="435" width_o="670" height_o="435" src_o="http://payload13.cargocollective.com/1/4/146173/2564685/Web_Salvation Army_Book Club_670w-8_o.jpg" data-mid="12953938"  border="0" align="left"/&#62;
The Salvation Army

These invitations were created for The Salvation Army's most recent Book Club Luncheon events, featuring Mark Whitaker and Hoda Kotb.
The Book Club Luncheon Series features well-known authors who embody the work and ideals of The Salvation Army. The series started in January 2009, to engage more donors in the economic downturn. It since became a staple in their donor events roster, with 3-4 book club events every year.

For each event, we aim to create a beautiful invitation package that can attract donors to the event, as well as convey the personality of each author's. The invitation for the Mark Whitaker event, for example, was more earnest and a bit retro, like his book jacket, whereas the Hoda Kotb invitation was more on the bright and bubbly side to reflect her cheerful personality.</description>
		
		<excerpt> The Salvation Army  These invitations were created for The Salvation Army's most recent Book Club Luncheon events, featuring Mark Whitaker and Hoda Kotb. The Book...</excerpt>

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		<title>A Slacker's Ambition</title>
				
		<link>http://afloatstudios.com/A-Slacker-s-Ambition</link>

		<comments>http://afloatstudios.com/following/afloatstudios.com/A-Slacker-s-Ambition</comments>

		<pubDate>Sat, 07 Jan 2012 21:28:10 +0000</pubDate>

		<dc:creator>Afloat Studios &#124; Graphic design by Eulie Lee</dc:creator>
		
		<category><![CDATA[Poster]]></category>

		<guid isPermaLink="false">2564705</guid>

		<description>&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564705/Web_Slackers Ambition_670w-7B.jpg" width="670" height="640" width_o="670" height_o="640" src_o="http://payload13.cargocollective.com/1/4/146173/2564705/Web_Slackers Ambition_670w-7B_o.jpg" data-mid="12954060"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564705/Web_Slackers Ambition_670w-1.jpg" width="670" height="640" width_o="670" height_o="640" src_o="http://payload13.cargocollective.com/1/4/146173/2564705/Web_Slackers Ambition_670w-1_o.jpg" data-mid="12954048"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564705/Web_Slackers Ambition_670w-2.jpg" width="670" height="640" width_o="670" height_o="640" src_o="http://payload13.cargocollective.com/1/4/146173/2564705/Web_Slackers Ambition_670w-2_o.jpg" data-mid="12954051"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564705/Web_Slackers Ambition_670w-3.jpg" width="670" height="640" width_o="670" height_o="640" src_o="http://payload13.cargocollective.com/1/4/146173/2564705/Web_Slackers Ambition_670w-3_o.jpg" data-mid="12954053"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564705/Web_Slackers Ambition_670w-4.jpg" width="670" height="640" width_o="670" height_o="640" src_o="http://payload13.cargocollective.com/1/4/146173/2564705/Web_Slackers Ambition_670w-4_o.jpg" data-mid="12954056"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564705/Web_Slackers Ambition_670w-5.jpg" width="670" height="640" width_o="670" height_o="640" src_o="http://payload13.cargocollective.com/1/4/146173/2564705/Web_Slackers Ambition_670w-5_o.jpg" data-mid="12954057"  border="0" align="left"/&#62;&#60;img src="http://payload13.cargocollective.com/1/4/146173/2564705/Web_Slackers Ambition_670w-6.jpg" width="670" height="640" width_o="670" height_o="640" src_o="http://payload13.cargocollective.com/1/4/146173/2564705/Web_Slackers Ambition_670w-6_o.jpg" data-mid="12954058"  border="0" align="left"/&#62;
A Slacker's Ambition

We all have grand plans, don't we?
I wanted to start a personal project but my old computer was very slow, and I thought, “Maybe I should buy a new computer before starting any project,” which was, of course, an excuse of a slacker. Eventually, I did buy a new computer and I started and finished this project, so I’d say everything was all good at the end.

Introspection/Wonderland, Galley MC, New York, NY</description>
		
		<excerpt> A Slacker's Ambition  We all have grand plans, don't we? I wanted to start a personal project but my old computer was very slow, and I thought, “Maybe I should...</excerpt>

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